DR. LAURA JANA’S EXPERT TIPS FOR FEEDING YOUR NEWBORN

New parents are filled with joy and excitement upon bringing home their newborn, yet this time
can also be overwhelming. To help address the anxiety that new moms face during this time,
Playtex partnered with Dr. Laura Jana, a renowned pediatrician and co-author of the award-
winning, newly released second edition of the book, Heading Home With Your Newborn: From
Birth to Reality.

A recent survey by Playtex found that nearly half of moms-to-be are concerned about
establishing a healthy feeding routine for their baby.1 Here, Dr. Jana provides some simple tips
to help new parents adjust to parenthood and the important role they play in feeding their
newborns.

Comfortable Feedings: Feeding your baby is one of the first and most important things
you’ll do as a new parent. One way to help ensure both you and your baby are more
relaxed and comfortable during feeding sessions is to register for or purchase a comfortable
feeding chair. Armrests can provide both extra support and, in some cases, even extra
storage. Some women also prefer to prop their feet up on a nursing stool or ottoman to help
relieve stress on their legs and back. Many nursing moms also find nursing pillows to be
very helpful. These are specially-designed pillows that typically encircle your waist and can
ease the strain on your back, shoulders and neck and spare you some unnecessary aches
and pains.

Baby “Supply Kit”: Once you’ve gotten comfortable with your feeding routine, you may find
it useful to create a “feeding supply kit.” This isn’t a formal kit, but rather a set of practical
feeding supplies that you can easily take with you from room-to-room. This will allow you to
have everything you need – burp cloths, a blanket or nursing cover up, a bottle of water for
you, for example – all within arms reach when you sit down to feed your baby. It’s also
useful to have extra diapers, wipes, a change of clothing and a diaper changing mat ready
to go so that these inevitably necessary items will be handy regardless of the room you’re in.

Babies, Bubbles and Burping: Many moms hope to allow others to participate in the
feeding experience and even continue breastfeeding after returning to work. This is great
because it allows babies to get the benefits of breast milk even longer. Angled bottles,
disposable nurser bags, and bottles with built-in vents, or flow and control systems are all
designed to help decrease the amount of air that babies swallow. Consider using a bottle,
like the Playtex® Drop-Ins® system, that keeps air from mixing with the milk, meaning less air
in babies’ tummies.

Moms on the Go: For nursing moms who plan to return to work, and even for those moms
who simply want more flexibility with feeding, a breast pump can be a perfect item to
consider purchasing or putting on your registry. In general, the more pumping you plan on
doing, the more you want to invest in a good quality, double pump. For added convenience,
there are now electric pumps available that actually allow you to pump directly into bottle
liners that can then be used for storage and feeding – all without having to transfer any
breast milk! For nursing moms returning to work, it also may be helpful to talk with someone
in HR about your company’s breastfeeding policies and accommodations. Ask about a
private place you can go for pumping, and talk to any co-workers who are also moms for
additional tips on how they made pumping work for them in the workplace.

For more helpful information on caring for your new baby from Dr. Jana and Playtex, check out
her book, Heading Home with Your Newborn: From Birth to Reality and visit
www.Playtexbaby.com.

While there, be sure to enter the “Brilliance in a Bottle” Sweepstakes. The grand prize winner
will receive $2,500 to complete their registry, an in-person meeting with Dr. Jana and a copy of
her book. Additional prizes include $100 gift cards, PlaytexBaby Bottles Gift Sets, phone
sessions with Dr. Jana and copies of Dr. Jana’s book.

NO PURCHASE NECESSARY. Must be 18 or older to enter (19 if Al or NE, 21 if MS). Void
outside the U.S. 50/D.C., elsewhere and where prohibited. SEE OFFICIAL RULES:
http://www.playtexbaby.com/Promotions/BrillianceInABottleSweepstakes/Rules.aspx

You can also connect with other moms-to-be and enter to win great Playtex products on our
Facebook page at: www.facebook.com/PlaytexBaby.

Want to win a set of Playtex Drop-Ins ^® Bottles?
Here is how to enter!

Mandatory entry
You must be a public follower on Google Friend Connect.
Leave me your email so I can contact you if you win.  In  your comment, please.

 Extra Entries
Leave a separate comment for each entry.

- Like Playtex Baby on Facebook for an extra entry- this is NOT sponsored by Facebook in any way, nor is this a mandatory entry

- Follow  Playtex Baby on Twitter and tweet about this giveaway
#Win Playtex Drop-In’s! http://t.co/wkZUqHX @HaveSippy @PlaytexBaby

-”Like” me on Facebook
+2 entries

-Subscribe to Have Sippy Will Travel by email, and confirm subscription  or via RSS
+3 entries

- Follow me on Twitter ( or you can use my adorable button to the side!) and tweet about this contest
#Win Playtex Drop-In’s! http://t.co/wkZUqHX @HaveSippy @PlaytexBaby
*can be done daily

Please make sure you follow first!
+2 entries

- Email a friend about this contest, with a CC to me at  kangabunnie@gmail.com
(you get an extra entry if they enter, too!)

 -Add my button to your blog, and leave me the link so I can find it

- Follow me on “Networked Blogs”

- blog about this giveaway, and link back to this contest (leave me the URL in comment, please)

-Add me to your blogroll, with a link back to me

- Vote for me on “We’re On The Fence!”  (Just Click the Button to the left that says “We’re On the Fence” until it confirms you voted for your’s truly!)   *Can be done daily

- enter another one of my giveaways

- comment on a non-giveaway post

- Like this post on Facebook, Stumble it, or hit G+1 button  (each is worth one entry)

OOO, so many ways to win! Good luck!

DISCLOSURE: A product sample was provided for review. I was not required to write a positive review. The opinions I have expressed in this post are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.
No purchase necessary.  Void where prohibited by law.  Open to US shipping addresses only.  Limited to US residents; 18 years old and above.  Sponsor is responsible for providing and mailing prize. Ends July 16, 2011.
 
 As a little extra FYI- the sponsor wants you to know this as well, in addition to my disclosure and my “I Disclose” tabs-
“Energizer Personal Care is providing the prize(s) for this promotion at no cost to me. This
promotion is not being administered or sponsored in any way by Energizer Personal Care
or its affiliates, but solely by Have Sippy Will Travel. Any questions or comments regarding this
promotion must be sent to me at Have Sippy Will Travel and not to Energizer Personal Care.”