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With 3 out of 4 Parents Admitting Their Kids Forget to Brush their Teeth, Kids’ Healthy Mouths Campaign Continues to Encourage Kids to Brush for Two Minutes, Twice a Day
My son can be a real pest in the “teeth brushing” department- he wants to do it by himself, and he should at 7 years old. I tell him to go brush- he pretends he does, and I end up going in with him to “make sure”. He gets mad at me….it’s a lovely cycle. He also likes to do a halfway job- a quick one, that misses many spots. He gets mad when I make him have a “do-over”, but it’s necessary. I always tell him if he did it right the first time, but you know how kids can be. We’ve tried putting timers on, giving him toothbrushes that play songs for the recommended minutes- so far, the daily battle continues. One day he’ll get it, and it’s a battle worth fighting.
More than 51 million school hours are lost each year due to dental related illness, resulting in parents losing 25 million work hours annually. Cavities and oral infections can cause severe pain and can increase a child’s risk for dental issues and poor health throughout their lives.
3 in 4 parents report that their kids sometimes or frequently forget to brush their teeth. In an effort to help parents better understand why ignoring dental health can have serious consequences, and educate families about good dental health habits, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives created Public Service Ads (PSAs) for their Kids’ Healthy Mouths campaign. The PSAs are humorous depictions of life lessons which make the point that while parenting can be tricky at times, getting kids to brush for two minutes, twice a day can be easier than most other things parents will try to teach their children.
The English and Spanish-language PSAs direct parents and caregivers to the campaign website, 2min2x.org (which is available in English and Spanish, and includes a mobile version), where parents and children can watch entertaining videos—all 2 minutes in length—while brushing their teeth. Additional resources available at 2min2x include:
- Texting Program Challenge:
Join the free texting program and take part in a five-day family brushing challenge. You’ll get 2 texts per day for 5 days and will also receive personalized tips and support afterwards. (http://2min2x.org/sms.asp) or text TOOTH to 97779 to join. - Free Toothsavers App: http://2min2x.org/toothsavers/ The widely popular mobile app Toothsavers makes brushing fun and was recently updated with three new characters (Alice in Wonderland, Pinocchio, and Rabbit). Since its launch, more than 68,400 people have downloaded the app.
In December, the Ad Council kicked off its first ever video contest with Zooppa, the world’s leading crowd sourced marketing platform for producing creative content. The Kids’ Healthy Mouths contest called on Zooppa’s community of over 27,000 amateur and professional video makers to leverage the existing campaign strategy to create their own videos showing parents trying to give important advice in just two minutes. The contest winners capture the spirit of the original PSAs and feature a lighthearted look at parenting today.
“Keep Your Eyes on the Ball” – (http://www.multivu.com/players/English/7444251-ad-council-kids-healthy-mouths)
For more information about the Kids’ Healthy Mouths campaign, visit 2min2x.org and follow the campaign’s social media communities on Facebook and Twitter.
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