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ShopRite is celebrating The Honest Company’s in-store arrival by launching four Pop-Up Shops at select stores in New Jersey and New York throughout October: The ShopRite of Greater Morristown (10/7 – 10/11), The ShopRite of Vails Gate (10/7 – 10/11), The ShopRite of Stirling (10/14 – 10/18) and The ShopRite of Parsippany (10/14 – 10/18).
The introduction of The Honest Company to ShopRite stores is a key part of ShopRite’s health and wellness strategy moving forward, continuing to expand to meet consumers’ need for safe and organic offerings. The products will be first introduced into three New Jersey and one New York store, each of which reflect a high consumer desire for products that are non-toxic for the family.
“We’re so pleased to welcome The Honest Company to ShopRite stores,” said Will Magistrelli, Director of Specialty Grocery, Wakefern Food Corp. “Our shoppers expressed a strong desire for safe and effective baby, home care and personal care products, without compromising style or efficacy – so working with The Honest Company was a natural fit for the direction in which we are looking to expand. We look forward to a long partnership with Honest!”
The launch of the partnership will kick-off at The ShopRite of Greater Morristown on October 7 with a ribbon cutting ceremony and honestly delicious brunch for media.
“The Honest Company and ShopRite share a joint commitment to providing families with safe and effective products for their home,” said a spokesperson for The Honest Company. “We are thrilled to partner with them to make The Honest Company accessible to more families throughout the northeastern United States. Now, more people can enjoy the convenience of finding Honest baby, personal and home care products in addition to our beautifully designed diapers and wipes at their local supermarket.”
The Pop-Up Shops will offer The Honest Company’s baby products, including diapers, wipes and baby personal care, as well as home care products, such as laundry and dish soap. One of the hero product offerings will be The Honest Discovery Box Gift Set – complete with face and body lotion, hand soap, shampoo and body wash, laundry detergent and organic healing balm at a price point of $13.99. Each Pop-Up Shop will be equipped with dedicated sales assistants to help ShopRite customers find the perfect products for themselves, their children and their homes.
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