The @ASPCA #ChangeYourChicken Challenge

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I am an animal-lover. We donate time and money to worthy non-profits, but one of the biggest things that we do is speak with our wallets in the way we buy.  While we are not vegan or vegetarian (and some contend that there is no real “cruelty free” animal product purchase, which I disagree with)  we don’t buy from places or brands that abuse animals.  Many people don’t know much about farm animal cruelty issues, but it can be an often brutal industry.  Have you heard about the “Change Your Chicken” Challenge? It’s one way you can make a difference, and let brands know you won’t tolerate animal abuse.

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Did you know that most full-grown chickens have less than one square foot of space to live in– less than the size of an iPad?

The ASPCA is hoping to raise awareness about the plight of factory farmed chickens in order to inspire the public to demand healthier, more humane conditions. They launched Change Your Chicken– a 30 day challenge that encourages Americans to shift all their chicken purchases from the worst factory farmed products to more humanely raised products.

Want to help?

  • Take the Change Your Chicken Challenge for 30 days. You can find more info and valuable resources on how to find more humanely raised chicken at www.ChangeYourChickenChallenge.com
  • Watch and share the ASPCA video titled “Stand Up for Chicken,”  featuring chicken jokes that highlight the sad truth of factory farms: https://youtu.be/Zb9j9YSHxWw
  • Share the ASPCA’s mobile-friendly poultry label guide – an explanation of the most common food labels and what they mean, as well as other social shareables: http://pitch.pe/1QmEJJO
  • Post on social media, encouraging your followers to take the challenge as well. Sample language could be: “I’m cutting out factory farmed chicken for 30 days for the @ASPCA #ChangeYourChicken challenge: ChangeYourChickenChallenge.com

The most important thing you can do is to buy only cruelty free chicken- paying careful attention to what you buy speaks volumes.  It’s often the only thing that companies “hear” as well, because you are talking with your wallet (the only thing that matters to those who are making those animals miserable for a bigger profit).  So speak loudly, and buy humane.

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