Colgate “My Bright Smile” app for kids

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“My Bright Smile” helps parents and kids age 4-6 learn the importance of oral health. Not only does it teach children why they need to develop good brushing habits, but with five interactive games, plus word challenges and puzzles, the app makes learning fun. There is even a two-minute “Brushing Song” that helps children learn how long they should brush.

The app has been picking up awards, including a Mom’s Choice Award. And best of all, as part of the Colgate Bright Smiles, Bright Futures® program, it is 100% free to download from the Apple App Store and the Google Play Store.

What’s more, Colgate produced a series of videos to help spread the word. These videos show actual kids discovering the gamessharing what they’ve learned, and how we make brushing fun, and mornings easier.

All of which continues Colgate’s commitment to oral health education. The Bright Smiles, Bright Futures® program has been running for 25 years, reaching half a billion kids around the world.

About Colgate Bright Smiles, Bright Futures®

The “My Bright Smile” app extends and builds upon the success of the Colgate Bright Smiles, Bright Futures® program. In the United States, the classroom curriculum reaches nearly 9 out of every 10 kindergarten students each year, 3.5 million children in all 50 states, and more than 750,000 kids through our partnership with the Office of Head Start.

Globally, Colgate Bright Smiles, Bright Futures® is among the most far-reaching, successful children’s oral health initiatives in the world, reaching children in 80 countries with free dental screenings and oral health education. Colgate’s commitment to building a lifetime of healthy habits provides children with burgeoning self-esteem and a foundation for success – that’s the Power of a Bright Smile.

In all, thanks to long-standing partnerships with governments, schools, and communities, Colgate Bright Smiles, Bright Futures® has reached more than half a billion children and is available in 30 languages.

Award Winning Curriculum

The cornerstone of Colgate Bright Smiles, Bright Futures® is its award-winning dental health education curriculum. Developed by global experts, Colgate’s multi-cultural materials help illustrate how to maintain healthy teeth and gums. Today, the educational curriculum has become a part of the permanent school curriculum.

Reaching Communities

In some countries, Colgate Bright Smiles, Bright Futures® is mobile. In the United States, Colgate’s fleet of mobile dental vans travel to rural and urban communities to provide free dental screenings and oral health education to children in need.

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