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Your parenting in sights, anecdotes and cautionary tales are well worth sharing with the world. Your insights are often moving, consistently witty and a joy to hear whenever you regale your friends at get-togethers. You’re great at capturing the little nuances that make the life of a parent and tell stories that resonate strongly with other Moms and Dads who are in the same boat.
As such, it’s only natural that you might be thinking about trying your hand as a parenting blogger. Someone who can provide parents all over the world with witty insights and a relaxing respite. Your posts can be something that parents can enjoy with their morning coffee and even help to make their parenting journeys a little easier. But while there are lots of sites out there that can help you get started as a blogger, there are fewer that can prepare you for the realities of blogging as a parent, for parents.
Rather than provide a step-by-step guide (because nothing great was ever assembled by numbers). Here are 5 practical tips to help you find success as a parenting blogger…
Blog every day
You’re one of many trying to make their presence known in the blogosphere. And in order to make your mark, you need a solid library of content behind you. That means taking the time to blog every day and improve your chances of getting noticed in online search results.
Keep your audience and their needs in mind
As important as it is to keep blogging often, you also can’t sacrifice quality for quantity. Whatever you do, don’t copy and paste other people’s material for the sake of populating your website, as this can incur harsh penalties from search engines. Instead, try and focus your attention on your audience.
What to they want to read? What pain points, frustrations and anxieties can you address in your writing that can make your work more valuable to them? Not only can this make your work of consistently high quality, it can also ensure that parents keep coming back to you for daily insights, scroll through your blog and jump from page to page. All the behaviors that search engines love to see.
How do you know what your readers want to find out more about? Just ask them! Which brings us to…
Become part of the community
You’ll find it much harder to build an audience in a vacuum. Become a part of a blogging community. Reach out to other relevant bloggers. Support and promote other blogs. This will all help readers to build a string relationship with you and your blog.
Use free (or affordable) tools that will make your life easier
Blogging can become a time-consuming process. Fortunately, there are all kinds of tools to make your life easier. Need a hand choosing relevant keywords? Try Neil Patel’s Uber Suggest tool. Need to copy a stat from an infographic that you want to use in a post? Use a tool like Prizmo to copy text from image. Want to make your posts more search engine-friendly? Try using a free WordPress plugin like Yoast.
Find an affiliate program that your readers can get behind
Finally, joining an affiliate program is a great way to monetize your blog while also providing greater value for your readers. But rather than choosing a program that gives you more money, find one that gives your readers access to products that they actually want.
After all, an affiliate program can only work for you if readers click on your affiliate link!
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