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When Covid-19 struck, it sent small businesses into a turbulent period and upheaval that they either benefited from or needed to recover from. However, as 2021 draws to a close and life returns to a sense of normalcy, new business trends are emerging, and understanding and utilizing them will help businesses have an excellent 2022.
Influencer Marketing
Online platforms and social media channels such as Instagram and TikTok can help small businesses tell their stories to drive awareness and excitement in microdoses through Instagram stories and posts and TikTok videos. Influencers already have an audience that is interested in them and what they have to say. Big or small, they strengthen the story by providing relevance and endorsements.
Return of Traditional Marketing Techniques
While digital marketing has taken over at breakneck speed, consumers can also be drowned in digital noise. So, marketers should go back to their roots with tried and true tricks because they still work—for example, signage. Signage may be one of the oldest forms of marketing still in existence, but it helps customers find whether they are looking for you or not. 4allpromos also believes that you can spread brand awareness, ensure a great impression, and make conversation easy with items such as promotional trade.
Networking With Business Owners
Networking is arguably the most significant trend of 2022. Instead of growing alone, small-business owners can multiply their efforts exponentially by connecting with other business owners. Networking helps you gain business lead referrals, hear new market perspectives, learn from others’ experiences, sharpen your game and pitch. Work together to ensure everyone’s success!
Hybrid Workspaces
The world has changed now as people have realized that it is, in fact, possible to work from home, whether it’s due to being high risk or wanting to be more flexible with children. The opportunities for everyone, no matter their situation, have opened up. Having a hybrid workplace where employees can choose their optimal work schedule as well as whether to be remote or in-person will be a trend for the future as security and insecurity are balanced with a healthy home and working environment. In addition, it is an excellent way to embrace employees with different value systems and life-learned skill sets.
Mental Health in the Workplace
This should not really be called a trend as it should always be focussed on. However, it can be argued that there is more of an awareness of mental health in the workplace. No matter the size of its workforce. Supply chain crunches, lack of staffing, remote work, and the blur of the work-life intersection are deepening employee stress at a record rate. Implementing policies that address this trend will increase engagement, reduce turnover, and improve productivity.
We have barely scratched the surface on what sort of trends are going to help small businesses get the best out of the year 2022. But these are a great start to what is bound to be a fantastic year.
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