Gift Cards as a Tool to Strengthen Customer Loyalty

Next to earning customers in your retail business is to make them stay. That is where customer loyalty building becomes necessary. Unfortunately, according to a study, acquiring a new customer is six to seven times costlier than keeping an existing one. Hence, as a businessman, you have to try all means to retain your loyalty base.

 

Naturally in business, you have to give reasons for your customers to stay; once you give them what they really want, they will not think of leaving. One of the many convenient means to retain customers is through incentives in the form of gift cards – something you may often notice near a store’s cash registers. A study from US Prepaid has found out that more than half of the consumer population preferred gift cards over other incentive kinds like bonus bucks or coupons. That said, if business owners only study their customers by heart and provide what they really want, it is like giving them an exceptional experience, making room for a more strengthened customer loyalty base.

 

Here is how you can boost customer loyalty using gift cards:

 

  1. Gift cards as gift to loyal customers on special occasions

 

It is mainly about how you take care and value your loyal customers. The good news is gift cards are a great tool that can help you with that while you work within your budget especially if your business is still building its brand. For instance, although you can sell gift cards too, you can also customize your customer loyalty program by giving gift cards to your loyal customers on special occasions like birthday, Christmas, etc. The number of customers in your loyalty program multiplied by the gift card value does not really hurt when compared to giving them regular gifts or fixed discount percentage that can actually cost more.

 

Even  if it is an online business you own, you can still incorporate gift cards into your loyalty program. All you have to do is make your gift cards access-ready through your website or mobile app. Your customers will surely be pleased knowing that all it takes are a few taps towards an incentive they deserve.

 

  1. Gift cards in partnership with other companies

 

To increase customer loyalty, you can work together with other companies that offer complementary product or service to yours. For instance, if you have a jewelery store, you may want to partner with a restaurant and give or sell gift cards that can benefit both businesses. That way, customer loyalty may be doubled as the customer base expands resulting in a win-win for both of the businesses, i.e. increased sales and more discounts for the customers.
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No ReGifting Required for Carven Dans Ma Bulle

Happy Valentine’s Day to myself! I am a Carven girl and I am in love with Dans Ma Bulle perfume.  Sophisticated and edgy, this sensual perfume passed my “waft test” with flying colors.  What is the “waft test?” It’s when you walk by someone and they do a u-turn to share how great you smell!  This happened to me not one, but two times the first day I wore Dans Ma Bulle. My coworker even followed me back to my desk so that I could show her where to find it! I mean you can’t go wrong with this perfume that lures you in with top notes of litchi rose, mandarin orange and peony … and then whack ‘em … captures you with its base notes of vanilla, sandalwood and Patchouli!
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Kate Spade’s In Full Bloom Perfume is a Winner

I just love Kate Spade’s perfume bottle designs.  Even if you do not care for the scent the bottle may serve as a beautiful work of art.  However, Kate Spade In Full Bloom is more than just a pretty bottle … it is in your face bold to the tenth power! If I spray a little perfume on my wrist and the scent gets not one … not two … but FIVE back to back sniffs and an emmmmm, I consider this perfume is a winner. In Full Bloom is a Winner!
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5 awesome Gifts a New Dad will love

The following is a guest post, and the opinions are those of the author. 

Most new dads are always excited about their new role of parenting. However, the role can be accompanied by fatigue and lack of sleep. Without a proper support system, new dads can easily breakdown. That is why it is crucial for family and friends to shower new dads with gifts once in a while as a way to show them that they are valued. If you are not sure on the kind of gift to offer a friend or relative who just had a baby, then here is a list.

1. Baby carrier

Previously, it would be hard to find a man carrying a baby in a carrier. However, things have changed and it looks super cool to find a dad carrying a baby in a carrier and walking majestically in the mall. As you make a choice on the best carrier to purchase, ensure that it is classy for a man and that it is sturdy enough to offer proper back support. Of course, you don’t want the new dad to start complaining of backaches. The colors should also be neutral so that the dad feels comfortable using it.

2. A Parenting Guide Book

You may think that a new dad has it all together but he is just acting strong. Most likely he does not have a clue about what to do with the baby or even how to support the mother. A book with loads of information regarding babies would be helpful. It should be comprehensive such that he can refer to it whenever he has doubts about anything. It will encourage and also teach the new dad ways of being a supportive husband and a loving dad.
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Best Personalized Valentine’s Gifts for Your Beloved Partner

 

The Following Is A Guest Post. The Opinions Are Those Of The Author.

Love is a deep sense of emotions among lovers. Everyone feels happy to be in a genuine relationship with their partners. Valentine’s day is an occasion to refresh some commitments of love and affection with the beloved partner. It is also an excellent opportunity for lovers to make it a memorable celebration together. If you are in love with whom you are living for a long time, then delight her by dedicating some personalized Valentine’s gifts on this special occasion. The gifts can be some beautiful items and food hampers that you can present her. It can be helpful to win her heart and creating some romantic memories of the day.

 

Following are the most elegant customized gifts for your loving partner.

 

Photo Cake for Her:

 

A delicious cake is the best dessert to commemorate any occasion at home. It is a spongy, sweet, and mouthwatering food item to make the recipient feel special. The best idea is to order a photo Valentine cake online to show your affection for her. It can be a delectable treat to give that personal touch on this lovers day. You can quickly get a photo made on the cake and a heartfelt message on the toppings to surprise your beloved partner on this Valentine’s day. It will be a beautiful food gift like no other from your side.
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Awesome 60th Birthday Gift Ideas for Dad

The following is a guest post. All opinions are those of the author.

 

A father is always a pillar of the family so his 60th birthday it should be very special for him to be getting into his second phase of life. 

A life journal   

With age men do have various experiences which sometimes quite hard to share. So this 60th birthday why not add some happy and valuable thing in your dad’s life.

 

Gift him a life journal where he can pen down his experiences of life and the happy and sad moments and how and what they learnt from them. This way you would be encouraging them to write and this journal would not only be their asset but precious for you too as it would help you to understand and bond more close with him.

A fitbit wireless wristband  

60 is an age when not only one grows old slowly but the body too starts weakening, so this 60th birthday bring fitness in your father’s life by gifting him some healthy gift. Go for a wireless fitbit wristband which would help him in checking his body and its fitness.

 

These fitbit bands help with the accurate reading of the physical fitness, the heartbeat and even can help in checking the pressure. So this way he would be able to check on his own health and follow a fit regime with walks and exercises. This will be one of the best 60th birthday gift ideas for dad.

A power bank pen  

Technology is surely enhancing with time, so on the occasion of the 60th birthday of your beloved dad why not gift him some latest technology which would surely be useful for him.

 

Smartphones are now very common in use, and surely your dad too uses one of them, and the most common factor is charging them when you are outside, so the powerbank pen would the best solution for charging wherever he would be.  
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Valentine Gifting From Companies that Give Back #ValentinesDay #Sustainable

If you want to shop sustainably this year, support small business, or like to avoid big box stores, I’ve got a shop for you. If you just like unique and high quality products at a reasonable price- this is a shop you will love. Marketplace Africa has clothing, bath and body products (and I’m in love with some of these already), purses, bags,- really, gifts for everyone on your list. Thoughtful gifts anyone would love to receive.

African body works

This website lets Africans can sell their one-of-a-kind handmade goods to the entire global market.  Anyone looking for a unique gift for the holidays can feel as good as the products they are buying, since they are purchasing directly from the source. Buying from small business owners in Africa boosts not only the store owner, but also the economy.

For more information on Marketplace Africa and to choose some fantastic gifts,  visit www.marketplaceafrica.com

Sudara creates ethically and sustainably sourced clothing for men, women, and children. This brand came about because of a desire to help women escape sex trafficking in India. 12 years ago, Sudara’s founder partnered with a sewing center in India and taught six women how to sew a pattern for pants.The year prior, she had been to India and heard story after story of women who were sold into sex slavery or were at high risk of being. The company was created to give woman the chance to have an education, a job with livable wages, and to be free.

ethical clothing

Sudara is a Certified B Corps company, which means they meet “the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems”. You know, the best of the best- the “good guys”.

The clothing is beautiful, as well. High quality, unique designs with fun colors and patterns, lots of options available. If you have not yet shopped with Sudara, I hope you take the time to give them a look now. Check them out on social media while you are at it, see what they have to offer- sudara.org  facebook  twitter  instagram

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Fun Toys for Creative Kids #GiftGuide

Looking for something fun to stimulate the mind of a creative child? These are a lot of fun, and we think your little Eisenstein will get a lot of play out of them.

imaginative play

One of our all time favorite toy companies, Schleich, has all sorts of new toys this year. That is in addition to the many amazing playsets and figures they already had- these don’t go out of style. For the child interested in dinosaurs, horses, farm life, sea life, Roman history, and so much more, these incredibly detailed figures are perfect for creative play and collecting.  The Schleich’s Wild Life range allows kids to walk through the wilds of the Savannah, take a safari, and see lions, zebras, and rhinoceros.  Individual animals are also available. Horse lovers will love Schleich’s Horse Club , which lets them take these majestic animals to tournaments and festivals, win best in show, feed and take care of them in stables, and more. Dinosaurs, sea life, Fairy wonderlands, and more are all available. Visit https://www.schleich-s.com/en/US/ to see what your child will enjoy.

girls toys

Kuroba, a new collectible that is a mix of Shopkins and BeyBlade, is newly available. Small and easy to put away, these toys are 16 different cube-shaped characters with funny, expressive faces and personalities. The toys are featured in a show on the Kuroba YouTube channel, where kids can watch the series of 1-4-minute shorts. The line includes a Training Pack to practice and enhance their skills, a Battle Pack for battle, and a Klash Arena playset to battle their Kuroba.  Find out more at https://playmatestoys.com/brands/kuroba/
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