Disclosure- I received the below in order to facilitate this post. All opinions are my own and honest.
For the uninitiated, Elf on the Shelf is the new tradition where a little stuffed elf hides around the house at night to help report to Santa on which list your little one should be on, the naughty or the nice. For more details on the exact lore of the Elf and his various adventures, there is a book and also a new movie which you can purchase with said elf at your local Kohl’s.
In addition to various varieties of the Elves themselves, there are also boy and girl elves. There is also a reindeer available and a whole plethora of different clothes for the entire crew. The clothes range from pajamas, to boots and leather jackets, and even a warm blanket for the reindeer. My son loves having sets of things, so friends for his Elf on the Shelf are great fun for him (especially an animal friend who wears clothes). Of course, the reindeer also comes with a book, so you can read all about them.