KELLYTOY RELEASES SQUISHMALLOWS® JINGLE, RINGTONE “HELLO WE’RE THE SQUISHMALLOWS

Kellytoy today announced the release of a new song and ringtone for its best-selling Squishmallows® plush toy and pillow line. “Hello We’re the Squishmallows” will be used at events and trade shows, for web and social media content, and provide a soundtrack for its fast growing fan-base responsible for more than 20 million video views on TikTok alone. A lyric video is available on the Squishmallows YouTube channel and a ringtone is available for free download now for a limited time at www.squishmallows.com/song. The ringtone will also be available for download through iTunes.

Kellytoy commissioned Los Angeles-based singer, songwriter and composer Luke Tierney who has toured the globe and worked as a composer for more than 20 years. “I have written music for Mattel, Nickelodeon, The Mighty Morphin Power Rangers and many other youth oriented brands,” says Tierney. “Like most kids, I watched loads of television and commercials growing up and those songs have become a large part of my musical background.” Tierney has scored films and performed at venues from clubs to arenas as well as on The Tonight Show and “feels very much at home when it comes to writing theme songs and jingles.”

“We were so excited to pursue this project for the Squishmallows brand and look forward to introducing our fans and collectors to the song that we think has broad appeal, much like the Squishmallows plush line,” says Kellytoy CEO Jonathan Kelly. “Throughout the month of April, we are distributing the song ‘Hello We’re The Squishmallows’ globally to a wide network of popular music services and social media sites including iTunes, Apple Music, YouTube Music/Google Play, Amazon Music, Target Music, TikTok, Tidal and more.” The song will also be available in the audio library on Facebook and Instagram.

More than 50 million Squishmallows have sold, growing into an international phenomenon since they were introduced just over two years ago. Debuting in fall 2017, the delightful Squishmallows have expanded to more than 475 characters and are available in more than 40 countries. It will only get better, too, as more must-have characters are in the pipeline for release later this year, including scrumptious fruit themes, soothing, comforting textured fabrics, eye-catching mystery bags and capsules, reversible Flip-A-Mallows (two Squishmallows in one) and seasonal styles for spring, fall and the holidays. Squishmallows range from 3.5 inches to 24 inches with suggested retail prices from $2.99 to $79.99, depending on the character size and style.

A snuggly alternative to high tech toys, and a great gift alternative to candy and flowers, these versatile Squishmallows make great pillows, bedtime buddies, travel companions and can even serve as a best friend in times of need to help relieve stress and anxiety. Popping with personality, each Squishmallows character’s background story is detailed on its hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy; give them lots of love, machine wash in cold water and tumble-dry on low heat—and remember not to iron them.

Join the #SquishmallowSquad online and follow @Squishmallows on Facebook, Instagram, Twitter, and YouTube.

Giveaway- LEGO DUPLO World – Toy Sets and App Codes

To celebrate the launch of LEGO DUPLO World, out now on mobile, LEGO is giving away DUPLO brick sets and promotional codes!

LEGO DUPLO World is a Kids at Play Interactive Award-winning children’s mobile game designed for young, developing minds. From playing with penguins to exploring the African savannah, DUPLO World will take kids around the globe all while helping them hone fine motor skills, increase vocabulary and experience fun surprises.

The game’s designs are based on the highly-regarded Head Start Early Learning Outcomes Framework, which is grounded in what young children ages 2-5 years old should be able to do to succeed in school. Moms  will appreciate the app’s ability to blend learning and fun for their toddlers.

Check out the new app-

LEGO® DUPLO® WORLD is packed with open-ended play experiences featuring animals, buildings, exciting vehicles and trains to inspire your child’s imagination and creativity through learning.

Your child can explore each scene to find out what’s in it, discover how everything works and—of course—play with it! Children also get to build structures using 3D bricks, stimulating their creativity.

LEGO DUPLO WORLD is carefully aligned with the highly-regarded Headstart Early Learning Outcomes Framework to ensure it’s age-appropriate and meets the developmental needs of 2-5-year-olds. Each activity targets key learning goals for toddlers and preschool kids. In the Parent Center, you can read about the learning benefits of each activity.

Be your child’s partner in play and get them ready for kindergarten! LEGO DUPLO WORLD supports Multi-Touch, so your family can play together and on the go for shared games, learning and adventures.

Introduce your toddler to a world of animals and environments with the LEGO® DUPLO® 10907 World Animals playset! Take a safari across the African savannah and pretend to photograph lions and giraffes, spot cute woodland creatures as you canoe along a woodland river, build a sandcastle on a tropical beach, go whale watching at the south pole… With a captivating range of toy animals, buildings, vehicles, characters and accessories, this globe-spanning educational toy for toddlers contains endless opportunities to engage and inspire any preschooler.
Play out real-life scenarios in LEGO® DUPLO® Town: a recognizable world with modern DUPLO figures. Visit the easy-to-build 10903 Fire Station and enjoy pretend play, helping the firefighters as they practice putting out the campfire and climbing the ladder to rescue the station dog in the tower. When the call comes in, help your toddler jump the firefighters into the fire truck, turn on the flashing light and siren, and head off on another daring rescue! Includes 2 DUPLO figures plus a dog figure.
Play out real-life scenarios in LEGO® DUPLO® Town: a recognizable world with modern DUPLO figures. Preschoolers will love creating stories through pretend play at the easy-to-build 10902 Police Station. Help the police officers whizz out in the police car with flashing lights and siren sound to catch the crook on the run with the police officer’s doughnuts! Then take him back to the toy police station and lock him safely in the jail cell. Includes 3 DUPLO figures.
Introduce STEM toys early with the LEGO® DUPLO® Number Train. It’s a colorful introduction to numbers and counting. Your toddler will love to build and rebuild this developmental toy, learning early number recognition as they go! This set is the perfect educational gift for little ones and a great introduction to the LEGO STEM sets. With two child DUPLO® figures and a cat figure, the set provides endless storytelling and creativity for little minds. If you’re looking for a learning toy or STEM gift, the Number Train is your best bet, and DUPLO® bricks are designed to be safe and suitable for little hands.

One of you can win a set as well as a code. Please feel free to enter to win using the RC code below. Good luck ends 3/31/2020.

a Rafflecopter giveaway

Shimmer Stars, Shiny Stuffed Friends

Snow is in the forecast, but cuddles are in order when you come back inside. How about having a fun snow day with an easy-clean-up “craft”.  And of course, winter recess is coming up.

  • Ready for a snow date with your fabulous furry friend? Snow is in the (h)air, so get your winter glam on this Valentine’s Day with Shimmer Stars, who love to make everything shimmer and glitter—including you! Use the included Shimmer Wand to decorate your Shimmer Star’s silky fur with tons of sparkly heart-shaped shimmers, then shimmerize your own hair for a cute, matching and romantic look.

Shimmer Stars (KD Kids)

Shimmer Stars are your fabulous furry friends who love to make everything shimmer and glitter — including you! Add sparkle to your world with the Shimmer Wand by using it to decorate your Shimmer Star’s silky fur with tons of sparkly shimmers, then shimmerize your own hair to match. Together We Shimmer!

The Shimmer Wand stores 200+ shimmers in different shapes and colors neatly inside the star. Shimmerizing is simple: select a shimmer and place it on the star, use the Shimmer Wand to pick it up and press the button to turn a boring patch of fur or hair into something shimmerific! Shimmers work on all hair types, attach easily and comb right out – no glue or mess! Shimmers are also reusable, so you can change up your look at any time.

Shimmer Stars also include fun wear & share fashion accessories: your pet’s tutu becomes a scrunchie, the collar can be worn as a bracelet and the hair bow can be shared. A headband with matching ears completes your look!

The set includes a Shimmer Stars pet, the Shimmer Wand tool, a headband with matching ears, three wear & share fashion accessories, a Glitter Comb and 200+ Shimmers. Choose from a unicorn, panda, cat or dog.

Ages 4+, MSRP $19.99, Available now at Target

Bedtime Made Easier Thanks To Snuggle Monsters, Sleepylights, & Emoji-Notes #GiftGuide

Do your kids give you trouble when it comes to bedtime? So many parents dread bedtime, as it is fights, tears, and kids not wanting anything to do with going to sleep. Sometimes, they are afraid of the dark, of monsters under the bed, or other childhood fears related to bedtime, and it can be a trying time for both parents and children.

To make bedtime a bit more palatable, we have a few suggestions you might want to try. These are great gifts for the holiday, check them out and see what you think will work best for your family .

Continuum Games introduces four Emoji-Notes Color & Shine craft kits at $19.99 each. These kits allow you to color your nightlight as you’d like and write your own messages.  When your child is ready for a change, they can wipe it clean and color it again.  This is a light up message board, night light and craft kit all in one.  The kits join distributor Continuum Games’ line of Lumenico SleepyLights ($29.99) that offer soft lighting for a goodnight and sleep-tight bedroom atmosphere.

If the kids are looking for something so snuggle up with, or perhaps need a monster to help them fight off the baddies under the bed, check out Snuggle Monster Hide & Seek Bedtime available at $29.99 each. They come in Purple, Pink or Blue Monster shades, and have a storybook as well as fun night time activity designed to help parents get their kids to bed at night.  Introduce your child to their very own snuggle monster and read them the story about how snuggle monsters are super silly creatures that hide in the closet or under your bed during the day because their eyes are made for nighttime and sunlight is like dark to them. At night, it is your child’s job to find them and let them know it is okay to come out and play.  Each night, mom and dad hide the monster somewhere in their child’s room. Yes, very “Elf on the Shelf” like, and you know how the kids love those. When it is time to go to bed, parents let their child know it is time to find their snuggle monster.  That’s where the child can search for and find their nighttime pal Snuggle Monster before going to bed.  Parents have a transition tool (one fun activity before bedtime) they can use to help get their child to bed with no fuss.

The boxed set features a nighttime storybook, lovable plush monster as a sleep companion and a hide-and-seek game. Watch the nighttime ritual turn the nighttime struggles into snuggles. Fun and easy, and worth it to get the kiddos to bed without tears.

Aquabeads For Creative Holiday Gifting #HolidayGiftGuide

 

Aquabeads arts and crafts products are new and improved as they allow for a quicker drying time to create even more incredible designs in less time.  The new sets feature an innovative Flip Tray and Bead Receiver to set art work aside for faster drying while continuing to create additional masterpieces.  This is a great gift for kids of all ages- my son is 12 and he still enjoys playing with Aquabeads. The pieces are small, so supervise small children. 

Kids can make Aquabeads creations from included templates or their own imaginations. They place beads onto the layout tray, then spray with water to fuse the beads together, letting them set with time.  Once dried, the creations can be shared with friends and family. 

best gifts for kids

 

Kids can get started with the Beginners Studio. They can create designs even faster than before using the flip tray to let one creation dry, as they work on another. With more than 840 shining jewels and solid beads in 16 colors, there are plenty of options for creative play. Beginners Studio includes the case, flip tray with bead receiver, sprayer, bead pen, template sheets and instructions to ensure kids have everything to get started. As kids collect studios for more fun, they can connect them for easy storage and travel. Beginners Studio, Ages 4+/ $19.95

art toys for kids

Kids can double the fun with the Deluxe Studio as they can now create fun 3D designs with 2 flip trays This Deluxe set contains more than 1,300 jewel & solid beads in 24 colors, a container, and two flip trays and bead receivers, rainbow bead pen, easy trays, sprayer, template sheets & instructions. This set connects to the Beginners Studio or Glamorous Designer Set for even more fun. Deluxe Studio, Ages 4+/ $29.95

frozen toys

Just in time for the premiere of Disney’s Frozen 2 on November 22nd, kids can craft their favorite Frozen characters of Arendelle with included templates featuring Anna, her sister Elsa and friend, Olaf! To play, place beads onto the layout tray, then spray with water to fuse the beads together and bring the artwork to life. Once dried, the character creations can be shared with fellow movie fans, friends and family. Aquabeads Frozen 2 Character Set for ages 4+/$9.95.

Spreading Holiday Cheer with Calico Critters #GiftGuide

Do your kids love Calico Critters as much as mine do? They are the perfect toys for kids, and since they use animals instead of traditional dolls, both boys and girls can enjoy them without getting the side eye from those judgmental or less progressive members of the family. (Not that boys should ever be ashamed of playing with dolls- I just love that there is another option for kids, as well as for the boys who want to nurture, but might not love dolls.)

Calico Critters is already decking the halls with lots of family merriment and cheer, with both their traditional collection as well as brand new additions.  This holiday season, consider Calico Critters as the perfect gift-giving items for your little holiday helpers. They last as well, so they will stay in great condition from your oldest to your youngest (and likely then some- I still have the Calico Critter I had when I was a kid, and it looks great. My son added it to his collection.)

CALICO CRITTERS VILLAGE RED ROOF SERIES HOME

 

Sweet Raspberry Home

kids gifts

The Sweet Raspberry Home is the newest addition to the Village, perfectly matching the detail and design of the Red Roof Cozy Cottage and Red Roof Country Home. Kids will enjoy the outdoors with the Hopscotch Rabbit family in the comfort of their home porch. The home comes furnished with baby furniture and Nursery Series Grace Hopscotch Rabbit who’s ready to play. Children can also connect the Sweet Raspberry Home with the Red Roof Cozy Cottage and Country Home for more fun.  Ages 3+/ $24.95/ Available Now

 

Red Roof Country Home

dollhouse

playset

Nestled in the Village is the beautiful and spacious Red Roof Country Home.  With four rooms, a terrace, staircase and lights, Critter families can enjoy the beauty of the village in the comfort of their home.  Children can create various layouts in a 90˚angle, 180˚angle or closed setting. Connect the Country Home to the Sweet Raspberry Home and Cozy Cottage for an even grander household. The Red Roof Country Home Gift set includes detailed furniture, accessories and lights, as well as Heidi & Bell Hopscotch Rabbits. Ages 3+, $69.95/ Gift Set $99.95/ Available Now

 

Red Roof Cozy Cottage

cheap dollhouse

Comfortable, cozy and close to the Village! The Red Roof Cozy Cottage is the perfect starter home for children to build their world of imagination.  Bell Hopscotch is ready to play house in her quaint home, furnished with a bed, kitchen sink, stove/oven, food, tables, chairs and more! Kids can connect the Cozy Cottage to the Sweet Raspberry Home and Country Home for even more creativity and fun. Ages 3+/ $29.95/ Available Now

 

CALICO CRITTERS NURSERY COLLECTION 

The new Nursery collection features sweet new Baby Critters and specially designed environments – all packed with play for the little ones. 

calico critters babies

Blind Bags – Baby Party Series

Blind bags add the element of surprise to Calico Critters play!  Hidden in each bag is a new Baby Party critter that children can add to their nursery collection. They won’t know which critter is inside until they open the bag. Each bag includes a Baby Critter and uniquely designed party accessories. The collection includes nine new collectable babies to complete the party:  Maple Cat baby with a bouquet of flowers, Sweetpea Rabbit baby with party hat and tambourine, Toy Poodle baby playing the piano, Persian Cat baby with a birthday cake, Sandy Cat baby with bowling set, Cuddle Bear baby with horseshoes, Woolly Alpaca baby with a gift, Fluffy Hamster baby with confetti shooter, and last but not least, the exclusive secret style Baby Critter to add more fun to the festivities!   Ages 3+/ $4.95 each

Blind Bags – Baby Shopping Series

toy baby animals

Blind bags add the element of surprise to Calico Critters play!  Hidden in each bag is a new Baby Shopping critter that children can add to their nursery collection. They won’t know which critter is inside until they open the bag. Each bag includes a Baby Critter and uniquely designed grocery and shopping accessories. To add to the surprise, the series includes one extra secret style critter. The collection includes nine new collectable babies to tag along the shopping trip:  Hopscotch Rabbit Baby with Bread, Buckley Deer Baby with Shopping Cart, Wilder Panda Baby with Popcorn, Outback Koala Baby with Shopping Bag, Polar Bear Baby with Ice Cream, Sweetpea Rabbit Baby with Eggs and Juice, Tuxedo Cat Baby with Shopping Cart, Silk Cat Baby with Cash Register, and an exclusive secret style baby to join the fun at the Grocery Market! Ages 3+/ $4.95 each

Blind Bags – Baby Band Series 

Blind bags add the element of surprise to Calico Critters play!  Hidden in each bag is a new Baby Band critter that children can add to their nursery collection. They won’t know which critter is inside until they open the bag. Each bag includes a Baby critter and a uniquely designed musical instrument.  The collection includes eight new collectable babies to complete the band: Shiloh Yellow Labrador on xylophone, Daisy Maple Cat playing the Trumpet, Jason Cuddle Bear with cymbals, Henry Sweetpea Rabbit on the drums, Milo Toy Poodle with accordion, Grace Hopscotch Rabbit playing the violin, Joseph Tuxedo Cat on the piano, and last but not least, Luke Hazelnut Chipmunk playing the tambourine. Ages 3+/ $4.95 each

Best of Pokemon For Your Collector #HolidayGiftGuide

Looking for some great new toys for your Pokemon fans? Check out these fun options.

POKEMON TAG TEAM MINI TINS

Two Pokémon can be stronger when they join forces, as you’re bound to learn after getting your hands on these new TAG TEAM cards. A TAG TEAM can be stronger than a Pokémon battling solo. Choose from three strong duos—Pikachu & Zekrom-GX, Eevee & Snorlax-GX, or Celebi & Venusaur-GX—in the Pokémon Trading Card Game: TAG TEAM Tin. Each of these fantastic tins contains an amazing pair of Pokémon who work together perfectly as a team—with a GX attack that can leave opponents in the dust. Each tin comes with;

    • 1 of 3 foil TAG TEAM Pokémon-GX with special art: Pikachu & Zekrom-GX, Eevee & Snorlax-GX, or Celebi & Venusaur-GX
    • Pokémon TCG booster packs
    • 1 metal TAG TEAM GX marker
    • A code card to unlock a playable deck in the Pokémon Trading Card Game Online

My Partner Pikachu

Engage with Pikachu like never before. My Partner Pikachu features 3 touch sensors that let you and Pikachu communicate in a new and fun way. Watch Pikachu’s arms and ears move, his cheeks and tail light up or hear one of his iconic Pikachu expressions or sound effects. 2 modes of play create over 100 interactions along with 20 sounds and expressions for you to experience. Gotta Catch ‘Em All!™SRP: $19.99, for ages 4+

Pokemon Sword and Pokemon Shield

Pokémon Sword and Pokémon Shield games are among the fastest-selling Nintendo Switch games of all time. Additionally, the games sold just over 2 million copies in the first two days in the U.S., making it the highest-grossing launch of any Pokémon game.

In Pokémon Sword and Pokémon Shield, players embark on a journey through the Galar region, where they’ll catch, battle and trade a variety of Pokémon, meet a memorable cast of characters and unravel the mystery behind the Legendary Pokémon Zacian and Zamazenta. (Photo: Business Wire)

“This past weekend, millions of people began their Pokémon journeys through the new Galar region,” said Nick Chavez, Nintendo of America’s Senior Vice President of Sales and Marketing. “With such a momentous launch, Pokémon Sword and Pokémon Shield have proven to be two of the must-have games this holiday season.”

Games in the core Pokémon RPG series have sold more than 240 million units worldwide since launching with the Pokémon Red Version and Pokémon Blue Version games in 1996.

In Pokémon Sword and Pokémon Shield, players embark on a journey through the Galar region, where they’ll catch, battle and trade a variety of Pokémon, meet a memorable cast of characters and unravel the mystery behind the Legendary Pokémon Zacian and Zamazenta. In the Wild Area, which stretches between the Galar region’s different towns and cities, players will explore a vast expanse of untamed wilderness that’s full of Pokémon to battle and catch. By teaming up with three other players locally or online in the new multiplayer co-op Max Raid Battles, players will face off against gigantic and super-strong Pokémon known as Dynamax Pokémon.

For more information about Pokémon Sword and Pokémon Shield, visit https://swordshield.pokemon.com/en-us/.

Great Gift Ideas For The Kids #GiftGuide

Looking for a great toy for the kids that won’t break the bank? We are HUGE fans of Stikbot over here, and have been from the start. They are great for imaginative play, as well as getting kids to get off their gaming consoles now and then. This does require tech, but the use of their minds and imaginations as well as learning a new skill set means it’s not just another useless, mindless, brain numbing app or game- it’s actually pretty cool and gives them something positive to be doing. Not to mention? Kids love, love these.

KlikBots is a line of collectible action figures that kids can use to create their very own stop-motion videos. With their interchangeable pieces, articulating limbs, and action accessories, KlikBots are ready to travel the universe and go on any adventure you can imagine.

KlikBot comes with a free app, Stikbot Studio, that allows users to create and edit stop-motion movies with their characters.

You can get them in single packs as well as “studio packs” which gets you the Klikbot, tripod, and extra bits and pieces.

The Stikbot Studio gets you 1 Stikbot, 1 Stikbot pet and 1 tripod.

There is also a Zanimation Studio, or Studio Pro Stickbot options which comes with 2 Stikbots, 1 Stikbot pet, 1 tripod, 2 prop boxes (blue and green), and 1 green/blue screen stage. Everything your kiddo will need to make stop motion movies like the pros do.

Also available are dinosaurs, pets, safari animals, monsters and mega monsters, and so much more. There are so many “bots” and playsets, your child(ren) won’t get bored. Best part? They are not expensive. You can get them for as little as $4 in just about any store that sells toys. Prices vary depending on what you are buying, but the single packs are a super affordable gift, stocking stuffer, or bribe to get good grades. Not that anyone would ever do that….

Check out the line here, and see what strikes your fancy. Happy holiday shopping!