Warmer weather is on the way, get your grill ready! If you are like us, and on the older side of millennials- one of the over 80% of “mature millennials” – you might also rank grilling as one of your favorite summer activities.People who love to grill can’t wait to grill – and these extreme grillers may even do it when it’s not quite time yet.
Johnsonville’s Spark the Season is ready to come out of the “dark period” of winter and get grilling. Spring, and new chances to cook and eat outdoors, signifies Spring beginning just like flowers and warmer weather.
To kick off this new beginning, Johnsonville has partnered with former pro linebacker Brian Urlacher and is sponsoring the 2017 Chicago Polar Plunge, so shivering participants can warm up with our piping hot Johnsonville #FirstBrats of the season, fresh off the burners of the Big Taste Grill. What could be better? Other then a warm beach somewhere, LOL.
The Big Taste Grill is a 20-foot tall, 65-foot long grill, which cooks 2,500 brats an hour or 750 bratwurst at a time on its 40 square feet of grilling surface.
The Plunge is hosted and benefits Special Olympics Chicago, which aligns directly with the charitable mission of the Big Taste Grill. If these extreme plungers are willing to jump in freezing water for a good cause, Johnsonville should be a part of it, as we don’t let weather get in the way of what we love – grilling brats.