Toy Fair Trends 2019 #NYTF #NewYorkToyFair

Well, it’s February, so you know what that means. [email protected] headed out to the New York Toy Fair, checking out all the new toys and games being released this year. While we found it to be overall a bit quieter then 2018, we think it will be a fun year.

In our opinion, some of the trends for the next year are a continuation of old trends, albeit somewhat updated. Some of these continuing toy trends do venture into new territories, and it’s always fun to see what the year will bring to our families.

toy narwhals

For example, dinosaurs, “mermaid” sequins (those colored sequins that flip from one color to another), llamas, unicorns, glitter everything, narwhals, and coding games and toys are everywhere. As are blind bags, DIY and make it yourself kits, toys that require or interact extensively with apps, and poop. Yes, all sorts of poop in all sorts of ways. Even glittery poop, if you’d really like to combine trendiness- and if you REALLY want to combine them, we even saw glittery poop that uses an app. There really is an app for everything.

Some of the trends you can watch out for this year will include leaning into the above already holding strong trendy toys, like glitter. Sorry, but it’s only going to get even more sparkly.  There are lots of kits that let kids make things for themselves, like soaps or bath bombs or makeup, and now there is oh so much glitter. Got a kit? Guess what, now it has glitter. Not JUST glitter, but so many toys, games, and craft kits now come with “bedazzler” type items to add rhinestones to your hair, clothing, stuff toy, whatever your little heart desires. Sequins and all manner of shiny additives can be applied to just about anything- and sometimes, taken off, and reapplied over and over and over again. Huzzah.
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Toy Fair Trends- What’s Going to be Hot in 2015

Every year, hundreds of toy manufacturers flock to New York, in the middle of February, to showcase their latest and greatest. Thousands of buyer s and media folks are close behind, anxious to uncover hidden toy gems for their customers and readers. This year was no exception (except for the fact that it was 20 degrees colder than usual), and your [email protected] team was right there on the front lines. Here are some of trends that we think will be hot in 2015.

backpacksBackpacks. Backpacks are no longer simple bags with shoulder straps designed to carry stuff. This year, they’ll be a major fashion statement, too. They’ll be colorful, fanciful, often-customizable, and some will combine form and function, allowing the wearer to dress up as a favorite character.

 

owlselephantsOwls and Elephants Are the New Teddy Bears. Of course, we won’t be saying goodbye to teddy bears forever, but there’ll be a lot more hooting and trumpeting in the toy aisles this year. Owls and teddy bears plush toys will also showing up as book illustrations, mini figurines, and, of course, in apps (more on that below).
talking backTalk amongst Yourselves. Toys that “talk” are nothing new, but as technology evolves, manufacturers are using it in very clever ways. Minions, for example, are pretty chatty and musical. But sometimes, if you put a few of them together, they’ll sing in harmony. Some doctor toys will change what they say depending on which patient is in the exam room. Others will speak differently when their wardrobe or location changes. Dogs and cats may chase each after other, otherwise-peaceful dinosaurs may fight each other in groups, hot dogs will sizzle when you put them on the grill, and so on.
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What’s New in Toys? Plenty.

 

New York Toy Fair was this past week at the Jacob Javits Center in (you guessed it!) New York City.  Host to the worlds largest gathering of toys and games, organized by the Toy Industry Association, hundreds of toy manufacturers and game publishers gather to show off their recent and upcoming products to retailers, buyers, and the press. The New York Toy Fair is filled with nearly every toy, game, form of electronic entertainment, and outdoor play thing you can imagine. With roughly 100,000 products and 7,000 new toy debuts (not to mention 30,000 “play professionals” from more then 100 countries) NY Toy Fair is a wonderland for your inner child.

With all these toys, we wondered what was new for this year. Some things, like the very popular monsters, zombies, mustaches, and duct tape crafts are still holding strong, with plenty of new dolls, kits, toys, and you name it coming out this year in every shape and size.  You name, it, it can be found with a mustache.

Expanding this year are apps and virtual worlds of every kind.  Every toy, every game, every-everything has a virtual aspect to it.  Have a teddy bear?  Here’s an app to go with it. New robot?  App.  Learning Portuguese?  There’s an app to go with that.  There are even toothbrushes with apps- I’m not kidding you.  I’m waiting on an app for apps.  An app organizer, perhaps?  Because I’m app-ed out, app-arently.

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Also trending this year are interactive talking toys (dolls or bears or robots that talk back to you, do as you request, and sometimes sing and tell stories), unicorns (nearly every major manufacturer has at least one, as a doll’s “pet” or as it’s own stand alone product), and anything retro. Some toys, like Teenage Mutant Ninja Turtles, are back with a new look- some, like the Fisher Price dial up rotary phone, looks the way it did the first time it came out decades ago- right up to it’s packaging.

Got a crafty kid?  There is every kind of weaving kit you can imagine, and from every brand big or small. Weaving rugs, potholders, bracelets, scarves- really anything and everything.  This is building on the success of the Rainbow Loom, one of the TOTY’s toy of the year award winners for 2014.  If you have not heard of this toy yet- where have you been?  There are plenty to choose from- take the kids and choose your poison.  Want to take it up a notch?  The variety of jewelry making kits is as wide as the Sochi Olympics building difficulties.  From things that you could actually get your mother to enjoy wearing to the standard sting of colored wood and glitter, you can find something to suit your little designer. Bead/peg kits are also going to be all the rage this year, with not only jewelry kits but craft kits, stained glass makers, 3D pictures, and more- all made with beads, pegs, or “dots”.
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Toy Fair – Best Of Baby

At Jacob Javits Center in NYC, there were recently unveiled a line of baby items innovative enough to make a new parent excited, parents of older kids jealous, and grandparents wonder where all these items were when they were new parents. Here are some of the most interesting items I noticed for babies at Toy Fair 2013.

New, lightweight and easy to take along with you, journeyBee (manufactured by ParentLab) presents for the first time in the US, a travel crib that’s safe and lightweight and created specifically for families on the go. The journeyBee is a the next generation of pack-and play/port a cribs, a portable crib for those who are always on the move. This crib is perfect for road trips, hotels, camping, outdoor play, or bringing along to friends and family’s homes for easy nap time or playtime. Weighing in at roughly 10 pounds and easy to carry on your back, there are no multiple unpacking trips trips required. No tools needed, easy to set up, and recommended for 0-18 months.

Also available in bassinet form, the “mini” is as easy to use and set up as the journeybee, but weights only 4.3 lbs and closes up to be smaller than most purses. Recommended for ages 0-6 months. For more information, go to http://www.ParentLab.com.

journey beeFor the first time ever, the award-winning Twilight Turtle is offered with a sound option. From the makers of the award-winning Twilight Turtle™ and Sleep Sheep™, comes Twilight Turtle Tunes™. Cloud b has added bluetooth technology via a Twilight Turtle Tunes App (free), which adds to the known and loved starlight projection of the original turtle, which also glows in blue, amber and green and projects the constellations. Parents can choose from a pre-set mix and match of melodies and sounds or create customized creations to play on the Twilight Turtle Tunes’ speaker box. A premium app is also available for $1.99 including the basics, plus the option to access personal music libraries to create totally unique mixes. Using Bluetooth, the melody and twilight effect can be programmed for up to 24 hours.

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