Rookie USA Kids SportsWear Store Moves into Manhattan #RookieUSA #CBias

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I recently went to the newly opened Rookie USA store, located at 808 Columbus on the Upper West Side. Rookie USA was in a super convenient location, with lots of other stores and shopping nearby, on street parking and parking garages available. It was a beautiful day, on a beautiful street- AND I even found a parking space, and successfully parallel parked 🙂 Hey- sometimes it’s the little things!

I know- But I was so proud of myself- I am the worst parallel parker!

Rookie USA is beautifully set up, with wide open spaces (easy for pushing strollers in) and racks that are not overcrowded with clothes. The employees were friendly, and the store itself was clean and had a nice atmosphere- no loud music or flashing lights that make me want to run out as fast as I can, LOL.

The store sells clothing and accessories such as backpacks and baseball hats for infants through teenagers. They carry brands like Nike, Levi’s, Converse and Air Jordan, and even have very small jerseys. There is an entire wall of sneakers as well.

There is a lot of gym/sports clothes, like warm-up shirts, hoodies, sweatsuits, training pants and shorts, and shoes. There were girls fashion items as well, such as girls denim jackets and jeans. Soon, they will carry sporting items like sports cups, helmets, ice skates, dance (for boys and girls) gear, and safety gear (like shin guards and hockey padding). They already have shorts padded for football- the rest is soon to follow. They also carry basketballs- other sports equipment will be in stock shortly at this brand new store.

I picked up some soccer cleats for my son, who was excited for a new pair. He loves the color as well. Sizes for cleats currently start at size 1, but they are also planning on expanding this.

Rookie USA is a fun store to shop in for your fashionable little athlete. This store will be a one stop shop for everything you need to get your kids ready for sports- and for hanging out while waiting for their next practice 🙂

Feel free to follow Rookie USA on Twitter #RookieUSA and on Facebook

Disclosure: I am a member of the Collective Bias™ Social Fabric


  1. I love this store, has everything the kids need and such a fun shopping experience too!

  2. I never heard of this store – it must not have been around when I was 😉 I like it though!! I would for sure shop there

  3. Your pictures are awesome! I love when people post in such detail. Seems like you can’t go wrong here if you’re looking for shoes. Your son’s tiny cleats are adorable!

  4. You did a better job parallel parking than I could do! lol.

    Wow, this is the place to buy shoes. It looks like they have EVERYTHING!

  5. Looks like they have a huge selection of sneakers, I will have to check them out for my little one

  6. Nice layout! Love a store where you can actually find what you are looking for.

  7. Aww, love the little cleats! Great to have a new sports store on the UWS!

  8. Ohhh! My son would love this store! I hope one opens in our area soon!

  9. Woo-hoo, look at you and your bad self parallel parking. Little looks cute with his cleats too.

  10. You take awesome pics. I will have to see if they have a rookie-usa store in my area. Love the pic of your little guy. Great post!

  11. What cute new cleats!

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