Best Places to Install CCTV Cameras for Businesses

CCTV cameras are one of the most cost-effective ways to secure your workplace. Surveillance cameras with highly advanced technology allow businesses to lower risk by protecting their assets with continuous monitoring of their areas. If you want to secure your workplace, you can easily find the best CCTV camera company in Birmingham on the internet.  Here are some of the best places to install surveillance cameras for business.

Entry and exit points

Statistics have revealed that 74% of burglars enter homes or offices through the front door. Hence, it is very important to secure the entry and exit points. Installing CCTV cameras at the front/back doors will allow you to keep track of who is entering your premises and if their entry is authorized or they have trespassed. CCTV systems will also protect your employees both directly and indirectly. When installed at the entry/exit points they can record the suspicious activities and allow security officers to take action on it.

Installing monitors near the entrance can also be a great idea. This will make visitors aware that they are under observation right from the moment they step in your organization. In addition, you can place a camera near the monitor to get a better facial image of the visitor when he observes the footage on the screen.


The next important place to be covered with surveillance cameras is your office reception. The reception is a high-traffic spot and it is also the first area where outsiders step into when they enter your premises. This location can also provide you with clear and identifiable images of the employees and outsiders. If the size of your reception counter is large, you can install a wide range CCTV camera.

If you feel that installing a CCTV camera at the reception is a flagrant violation of your worker’s trust, you could consider placing a covert camera which can merge with the office décor. For instance, you can place the cameras in clocks, camera frames, sprinkler heads, smoke detectors and so on. Keep in mind that using covert cameras may give rise to certain legal issues. Hence, you must be mindful of the laws in your state before using these cameras.

Parking area

Your parking area also needs CCTV surveillance. CCTV cameras in the parking area deter burglars from targeting your employees and customers when they’re walking to their cars. Parking CCTV systems can record license plate numbers, which can be helpful if a burglary or some other crime takes place. Surveillance cameras in this area will help in settling auto collision disputes and they can also help you in getting a discount from your insurance provider. Cameras that can pan and zoom by remote control will be a great choice to install in the parking area.


Your warehouse is where you store all your inventory, and hence it can become a major target for burglary. You can protect your warehouse by installing CCTV cameras at various locations within and outside your warehouse. Ensure that the warehouse is well-lit all the time so that you can get clear recording and images.

5 Ways that your business may be impacted when you are low on supplies

Running a business is not always easy. There are a lot of things that you need to consider. From building marketing strategies to thinking of ways to cut costs, there are a lot of things you need to know in order to keep the business running. One of the most important things that you need to consider is the consistent flow of your supplies. You need to have proper prior planning on your supply strategy since having low supplies can greatly affect your sales and operations. In whatever important decisions you have to make, you will always have to look back on your supply chain strategy.


Here are 5 ways that your business may be impacted when you are low on supplies.


  1.       It can slow down the administration operations.


The administration department is the backbone of any company. They act as a link connecting staff members, vendors, and other departments. They do most of the paperwork needed to help the business running. They also manage the distribution of supplies to other departments and when there is low supply, it can slow down the operations on their part and other departments. For instance, if a certain department store is out of Eftpos Paper Rolls, the operations department will have a hard time printing receipts and when that happens, the administration and accounting departments will have a hard time tracking and documenting the business’ expenses.


  1.       It can affect customer satisfaction.


When your business is running low on supplies, it can greatly affect your customer’s satisfaction. Naturally, people can get impatient and in this fast-paced world, everyone wants to have their order fulfilled as soon as possible, with no delays. And as an important factor in running a business, customer satisfaction should always be uploaded and be given importance. Failure to do this will give your competition a greater chance to be the authority in your business field.


  1.       It can directly affect the profitability.


It is important that your business has enough supply to provide for their customers to maintain the consistent flow of supply and demand. When you are low on supplies, it can directly affect your sales operations giving your competitors a better leverage than you. Customers naturally want businesses that can provide them what they want as soon as possible. Running out of stock will drive your customers to find other companies and when a certain company can provide them consistently, you will lose their loyalty and eventually, it will affect your sales and profit.


  1.       It can ruin your reputation.


When you are constantly running out of stock, it can send a message to your customers and potential customers that you are not reliable. It can ruin your reputation as a business and people will soon go to your competitors instead.


  1.       It can be challenging to attend to returns.


When you are low on supplies or constantly out of stock, attending to returns could be a potential problem. For instance, when a customer returns a damaged product that is still under warranty, you are expected to process a replacement as soon as possible. If you are unable to do this as soon as possible, it can lead to dissatisfaction.

3 Tips on Setting Your Business Apart from the Competition

Not too long ago, we discussed the 3 tips on making your business run smoothly. With the market being as competitive as it is today, however, having a smooth-running business alone is not enough. You have to build a relationship with the customers and establish a brand in order to stay ahead of the market.

As a small business owner, you now have more opportunities and tools at your disposal. To help you get started with establishing a strong brand for your small business, here are the 3 tips you can use right away.

Have a Clear Message

In order to market your business and its brand, there are a few things you need to create first. Aside from the name of the business, a logo, a tagline, and the overall theme of the brand, you also need to define key values and messages that you want to associate with the brand.

If you’re producing homemade jams, for example, you can define your business as a family-oriented, sincere maker of jams. Develop your branding around that simple message and the customers will start recognizing your product as warm and full of passion.

The rest of the branding must also reflect the key messages or values you’re trying to convey. That brings us to the second tip, which is….

Be Consistent

Consistency is everything. You can’t expect the customers to recognize your brand and its key messages when changes are made to them regularly. It is consistency that will help build the brand and set your business apart from the competition.

Working with marketing and branding experts really help in this case. I recently spoke with the creative people at Eventige about marketing and how it can really boost a business to another level of success. The campaigns they run and the instruments they use are simply remarkable. Click here if you want to learn more about them.

The more consistent you are with your branding, the sooner your customers will associate shapes (i.e. in a logo), tagline, and even colors with your business. Most customers will start recognizing your products from the packaging. They will also recognize your business’s social media pages and other online presence.

Don’t Forget the Relationship

The last tip to keep in mind if you’re trying to set your business apart from the competition is your relationship with the audience (or your customers). You want the focus of your marketing efforts to be about them and not so much about selling your products, check your emails campaigns and newsletters are hitting the right people by using simple tools for email verification to improve conversion and click through rates. That genuine connection with the customers will help you survive even the most competitive market.

Building a stronger relationship with the audience is also the reason why small businesses now share stories and content that the audience actually love to read. Instead of promotional offers, you attract more audience by sharing stories behind your product, or valuable tutorials that viewers can actually benefit from.

You want your small business and your brand to be recognizable in a crowded market, and these tips we just covered in this article are how you achieve that goal. Start today and work towards establishing a stronger brand for your small business.

3 tips to making your business run smoothly

Running a successful business is hard work and is not for the weary. To run a business smoothly, not only do you need to be organized, have a dependable team, and have a great vision for how you want to move your company forward, you also have to make sure that your customers are happy and remain that way. This article will help identify some simple things to keep in mind when running your business.

  1. Over-deliver. Have you ever visited a business to leave blown away by their customer service, cleanliness of the building, friendliness of staff, and the value in what you received compared to what you paid? This is called over-delivering as a company. Fantastic companies strive to over-deliver every time so that their customers leave more than happy. A happy customer will share their experience with friends and family which will draw business to your company. Not to mention the chances of your customer returning for additional services in the future is very high. If you are not sure if you can complete a service in a specific time frame, do not promise that you can. While it can feel bad to disappoint a potential customer with the answer they do not want to hear, it will be even worse to not be able to complete the task on time, or worse yet, not at all.
  2. Outsource what you don’t like to do. Whether you don’t like to do a task or you simply do not know how to complete the task, there is no shame in outsourcing to help your business. In fact a great way to run your business smoothly is to hire others who are good at things you are not. For example, if you know for certain that you are not good at keeping track of your employees time and attendance, hiring a company to take care of advanced systems can be a huge asset. While paying the company to take care of employees timesheets and paychecks may cost you money, it will save you time and allow you to focus on what you are good at. That is working smart!
  3. Stay organized. There are a plethora of organization apps and software programs on the market that can help you stay organized. Being organized is critical to running a good business as it can help you work more efficiently and earn more money. As a business owner you want to be able to bring in business and deliver a good product. To do this you must keep track of inventory, supplies needed, accounts payable, employees, and sales. There are many other things you need to keep organized but the big take away here is that organization is everything to your business. Don’t be shy about doing some research and downloading apps and software that can help you become more efficient.

Staying organized, outsourcing when appropriate, and over-delivering are a few tips to running a smooth and successful business. Running a business can be challenging as well as rewarding and if you follow these simple tips, you will continue to reap the benefits of your hard labor.