My son likes toys that he can play with on his tablet- while I don’t think there needs to be an app for every toy, a few here and there are cute.  This one celebrates your birthday with you, which is adorable.  For his birthday month, he tried out a BirthdayKins and Hugaloons toy, which he can cuddle as well as use to unlock premium parts and features in an otherwise free app.  My son’s favorite part of the game is making birthday cakes and knocking down pinatas- he also likes that it remembers when his birthday is.  It’s cute.

The first brand launching under the new Digiplush venture is “BirthdayLand.” Everyone celebrates a birthday, and yet this unique special day has never been supported by characters or a mythology similar to other major holidays.  Until now.  Each time a child blows out a candle, their wish drifts up to BirthdayLand, the place where their wishes comes true.  According to the BirthdayLand legend, everything that makes a birthday celebration special comes from BirthdayLand, from the candles on a cake to the paper wrapped around birthday presents.  The adorable characters of BirthdayLand, the Birthdaykins and the Huggaloons, will be the first physical products to market.  They are currently available at Toys”R”Us.

The Birthdaykins are delightful birthday-themed plush toys that retail for $12.99.  They are the cute characters in BirthdayLand, the place where birthday wishes come true.  The Birthdaykins are also featured in the BirthdayLand app, which is filled with fun-tastic birthday-related games and activities.  The purchase any of the Birthdaykins includes a code that unlocks premium features inside the BirthdayLand app.  The app is a free download in the iTunes store, Google Play and Amazon Apps.

The Huggaloons are soft, lovable plush toys that resemble balloon animals that retail for $16.99. They are the special guides in BirthdayLand, the place where birthday wishes come true.  The Huggaloons are also featured in the BirthdayLand app, which is filled with fun-tastic birthday-related games and activities.  The purchase any of the Huggaloons includes a code that unlocks premium features inside the BirthdayLand app.  The app is a free download in the iTunes store, Google Play and Amazon Apps.

The BirthdayLand app is a free download and features two free activities.  Additional free games and activities within the app can be unlocked using a code displayed on signage in Toys”R”Us stores.  The Birthdayland plush toys, The Birthdaykins and the Huggaloons, also feature secret codes that unlock two additional games within the app. The free download includes:

• “Balloon Pop” – spell words by finding letters inside floating balloons and placing them correctly in the word below.

• “Birthday Countdown Clock” – countdown birthdays for up to 5 different family members, friends or pets — whoever has a birthday to remember and celebrate.

The remaining games and activities are unlocked by using the special code that comes with the purchase of a BirthdayLand toy, or by entering the special code printed on the in-store BirthdayLand display, both available at Toys”R”Us locations.

The app is appropriate for children ages 3-7.   www.birthdayland.com